It is a compound of 'unique' and 'venue', and is used to describe a venue with the concept of a city hosting a MICE event or a place with an authentic charm that can only be experienced in that particular place.
The term refers to places that hold MICE events though they are not specialized MICE facilities (convention centers, hotels).

The acronym ‘MICE’ label refers to tourism by large-scale organized groups traveling in a constructive direction towards a specific purpose. The Asia Publication Culture and Information Center is equipped with a multi-purpose hall to support international book and academic exchange activities such as book fairs or publishing, cultural and art-based activities. It also holds a multi-purpose event hall for cultural events such as performances and exhibitions, along with a conference hall, and a video exhibition hall, etc. Furthermore, it has outdoor spaces such as its Event Square, Asia Square, and the Seoho Jeongsa House and is gaining public attention by offering alternative creative spaces for artists presenting work such as madang nori (Folk plays), performances, concerts, and sculpture exhibitions. It further provides places of rest and relaxation for the public through its harmonious combination of practicality and aesthetics.